All about Crawlability & Indexability in SEO
YUVRAJ HINGER
4 years ago | SEO
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Introduction
In this article you find importance of crawling & indexing of your site url that is all about crawlability & indexability you should know in seo.
Crawlability & Indexability
let's talk about crawlability and indexability of a website first off just like content and backlinks, crawlability and indexability are also crucial factors to rank a website.
Well, we all have heard that there is something like a bot or a web crawler which is popularly known as agent of search engine and is responsible to find and index new web content.
So, as per a bot crawlability is described as the search engines ability to access and crawl content on a page while indexability on the other hand refers to search engines ability to analyze and add that page to its index further, if a site has no crawlability issues then web crawlers can access all of its content easily by following links between the pages.
However, broken links or dead ends might result in crawlability issues, on the contrary, even though Google could crawl a site it may not necessarily be able to index all of its content typically due to indexability issues which brings us down to the question.
What affects crawlability and indexability
1. Site structure
2. Internal link structure
3. Looped redirects
4. Server errors
5. Unsupported JavaScript or Ajax
Further, you can deliberately block web crawlers from indexing pages of your site. You might be thinking, but why would you do so.
Well, there are some good reasons for doing this, for example, you have created a page you want to restrict public access to, like your admin page and as a part of preventing that access you should also block it from the search engines.
How to make a web site easier to Crawl and Index
1. Submit sitemap to Google webmasters
Submit sitemap to Google webmasters and this site map will tell Google about your content and alert it for any updates you have made to it
2. Strengthen internal links
Strengthen internal links, to increase chances of Google's crawler finding your content on your site, improve links between the pages to ensure that all the content is connected.
3. Regularly update and add new content
Regularly update and add new content, good content will help you improve site's crawlability as web crawlers visit the sites that constantly update their content more often.
4. Avoid duplicating any content
Avoid duplicating any content, duplicate content can also decrease the frequency with which crawler visits your site so inspect and fix any duplicate content issues on your site if you have one
5. Speed up your page load uptime
Support
6. Check Site Health
Tools should you use to manage crawlability and indexability, well I'll recommend using site audit by seoindicate as it checks health of your website, scans your website for various errors and issues including the ones affecting the website crawlability and indexability.
You can also use Google search console to help you monitor and maintain your sites in Google and to submit your sitemap.
Google PageSpeed insights which allows you to quickly check the websites loading speed.
With that, I hope this article was helpful and delivered value about crawlability and indexability in SEO.!