What is Better in SEO? Content Marketing or Backlinks?
Emma Charlotte
4 years ago | SEO
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Introduction
In this article, we will take a brief look if content marketing is better or backlinks are better in SEO to make business more visible in search engines.
SEO stands for Search Engine Optimization. SEO is done to increase the quality and quantity of a website’s traffic.
The website’s traffic is increased by improving the results in the search engines. To understand SEO completely, you will have to understand different things.
First, you will have to understand the quality of traffic. Quality of the traffic means that Google is sending those visitors to your website who are interested in the content of your website. Secondly, you should understand the quantity of traffic. Quantity of the traffic means that more and more visitors are visiting your website.
At last, you will have to understand organic results. Organic results mean that you are getting traffic to your website without paying any penny to the search engines. If you are doing SEO for your website, you will have to consider lots of things. Content marketing and backlinks are the most important components of the SEO of a website.
What Is Content Marketing?
It is an important form of digital marketing. With the help of content marketing, the businessmen try to create an ideal buyer profile by sharing educational and transparent content regularly. There are lots of benefits of content marketing. The businessmen can use it to create the best quality backlinks.
These backlinks are helpful for them in increasing the search engine ranking of a website. They can also use content marketing to increase qualified lead generation. Content marketing is also helpful for them to increase the sales of a business. You can do content marketing in various ways.
You can publish regular posts on your blogs. You can share downloadable content for the users. You can share content in the form of media like audio and video files. You can create personal connections with your customers by organizing webinars. You can also send promotional content in the form of emails.
What Are Backlinks?
The link of a website on another website is known as a backlink. Google and other search engines give enough importance to the backlinks. They consider these backlinks as votes. If a web page has plenty of backlinks, Google and other search engines will improve its search appearance. Its reason is that these backlinks tell the search engines that a specific web page has valuable and useful content. These backlinks are enhancing the credibility of a website from the origin of the Google search engine.
After its origin, Google has made lots of changes in its algorithms. Instead of these changes, Google is still providing importance to the backlinks. It means that backlinks are the major ranking signals for a website.
According to a dissertation help firm, all the links have not equal importance.
Google gives importance to the quality of the backlinks instead of quantity of backlinks.
Therefore, while creating backlinks for your website, you should be very careful. You should try to get backlinks from trusted and authoritative websites. While creating backlinks, you should include your targeted keywords in the anchor text. You should also try to get backlinks from those websites which are relevant to the niche of your website.
You should also try to give preference to the do-follow backlinks instead of no-follow backlinks.
Which Is Best In SEO?
After providing an extensive overview of content marketing and backlinks, we try to know which is best in the SEO.
To my extent, content marketing has greater importance than backlinks. Its reason is that with the help of content marketing, you will have to share the complete reviews about different products of your website. With the help of these reviews, you try to persuade the customers. When you are sharing content on different websites, you are also creating links for your website.
These links are considered as the best quality backlinks. A link in the content of a web page may have more power than a hundred links in the comments of different web pages.
Content marketing is also helpful for other websites too. Its reason is that these websites are based on the content.
If these websites are sharing the best quality content regularly, Google will give preference to their content on its search results.
Anyhow, if you are working on the high competition keywords, you will have to use a mixture of these two SEO strategies. Its reason is that if you want to rank your website against the high competition keywords, you will have to face huge competition.
If you have created the low-quality content and you want to increase its ranking just by creating backlinks, you are just wasting your time. Its reason is that Google gives preference to those websites in the search results which are providing the best user experience. The only way to provide the best user experience is to share the best quality content.
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